- Our Works
- BRAND REFRESH AND AWARENESS CAMPAIGN
Results
Improved brand visibility & strengthened cultural relevance and consumer recall.
REACH
IMPRESSIONS
ENGAGEMENT
Improved brand visibility & strengthened cultural relevance and consumer recall.
REACH
IMPRESSIONS
ENGAGEMENT
Challenge
The brand required a refreshed identity and stronger market visibility to compete effectively within its category.
Overview
Objective
To reposition Medik55 through a comprehensive brand transformation and awareness campaign.
Overview
Challenge
The brand required a refreshed identity and stronger market visibility to compete effectively within its category.
Objective
To reposition Medik55 through a comprehensive brand transformation and awareness campaign.
Our Strategy
This integrated marketing campaign delivered end-to-end campaign development and channel rollout, featuring high-profile brand movie integration with Omoni Oboli and a digital video commercial starring Odunlade Adekola. The comprehensive execution encompassed talent sourcing, photography, and radio jingle production alongside the strategic management of a product packaging redesign. These creative efforts were sustained through robust integrated marketing communications and targeted social media strategy and management.
Influencer Partnership
Partnered with Odunlade Adekola as a brand ambassador to amplify Medik-55’s visibility, strengthen consumer trust, and drive nationwide brand awareness through influencer-led communication.
This included a radio jingle voiced by him, a digital commercial featuring him as the campaign hero, and social media content leveraging his image and influence to maximize brand awareness and recall.
Content Integration & Brand Placement
Executed a strategic content integration approach by securing Medik-55 brand placements across movies on Omoni Oboli TV. By leveraging the platform’s extensive audience reach, the brand achieved increased visibility, organic exposure, and stronger consumer recall within culturally relevant entertainment content.